Argan oil, the soul of Ayelli

Ayelli’s signature product is pure and organic argan oil. It is a unique and precious multipurpose oil that has been used for its extraordinary moisturizing, anti-aging and repairing benefits.

Known as “Liquid Gold,” Moroccan argan oil has been a well-kept secret known only to indigenous Berber women in Morocco until recently, when both international health and beauty professionals recognized its rich cosmetic and medicinal properties for centuries.

 The science behind Argan oil

Argan oil’s composition of nourishing vitamin E, antioxidants and ultra-hydrating essential fatty acids built its international reputation as nature’s anti-aging and repairing hair & skin care oil.

 Argan oil has twice the percentage of tocopherols and vitamin E as olive oil, making it a powerful antioxidant. Vitamin E reduces wrinkles by restoring the skin’s water layer, and it moisturizes and relieves inflammation. Argan Oil also contains high levels (80%) of unsaturated fatty acids, Omega 6 and 9, which fight against dry hair and skin, and the skin’s loss of elasticity. Both the Vitamin E and the fatty acids also add on to the antioxidants that neutralize free radicals to protect and repair hair and skin from damage, besides helping to alleviate other medical concerns. Argan oil is a complete hair and skin care treatment that has everything you need, but without the toxic chemicals.

The Argan tree is a tree of life and its Oil is its Soul. Berber proverb

 Our values

Not all argan oil is created equally! Argan oil currently available on the market varies greatly in terms of quality and price. This is how Ayelli is different:

Quality and purity:  Ayelli’s pure argan oil premium quality comes from a combination of our high end production methods, ancestral techniques, and argan nuts from the latest harvest. The oil is cold pressed in controlled temperatures to keep its components intact. It is also certified natural and organic by USDA and Ecocert, internationally representing one of the highest standards for organic and natural products. There are no chemicals added, and the oil is not diluted in any way. In fact, each bottle is traceable back to the tree it comes from.

Ayelli Argan Oil is produced from goat free farms (as goats damage the argan trees when they climb on them, and nuts taken from goat droppings must be bleached and deodorized, thus damaging argan oil’s natural properties). Ayelli’s product is the purest argan oil on the market as it is not mixed with other ingredients, making it completely pure with all of its authentic components intact.

 Authenticity: Ayelli is built on authenticity of both the product and the story, which translates into everything we do. Ayelli’s founder is a Moroccan native, whose family has been producing and using argan oil for over a century. We are fully transparent about ingredients used in all of our products. The product is produced in Morocco and our packaging reflects the cultural origins and workmanship behind our pure argan oil.

 Sustainability: We have sustainable fair trade practices that ensure the social, financial and environmental well being of the Berber women farmers behind the production. We support the preservation of the endangered argan tree, and only use recyclable packaging and dark glass bottles to help protect both the environment and the product.